BRANDON TORY THORPE

FOUNDER & CEO

HE

Brandon is a visionary technology leader based in Boston that founded Formless with the belief that music, art, and technology are one and the same. In his previous role as a Staff Engineer at Google AI, Brandon led a team of engineers at the intersection of Research and Machine Intelligence (RMI) and Search supporting billions of dollars in revenue-generating launches of state-of-the-art Natural Language Processing used in products like Google Search and Assistant.

Prior to Google, he was a Senior Engineer at Apple in Cupertino working on multiple releases of iOS during the company's historic rise to a $1 trillion valuation. A self-taught coder at the age of 13, Brandon began his professional career in technology at Teradyne Inc., working on device drivers for mission-critical Military and Aeronautical hardware. In the music industry, Brandon has worked with industry legends such as Timbaland and Dallas Austin (Grammy Award Winner and SongWriters Hall of Fame), produced three industry-acclaimed music projects, and was nominated for New Artist of the Year by the Boston Music Awards.

Brandon's story as both a signed artist and engineer at the highest levels of big tech has led to his unique insight into the future that’s emerging at the intersections of technology, culture, and creativity. With a focus on delivery through engineering discipline, bold creativity, and a commitment to Formless's core values, Brandon leverages a rare combination of visionary ideas, technical expertise, leadership abilities, and business acumen across domains that set the Company’s foundation and direction. 

JASON MARTIN

CO-FOUNDER
& COO

HE

Jason is a consummate business management professional based in Atlanta with over two decades of experience leading teams in business operations and management, communications, and product marketing at companies ranging from technology start-ups to national brands. Jason holds an MBA from Georgia Tech, and was most recently in a product marketing leadership role at Unbanked where he helped enable crypto payment rails via white-label debit cards for partners including Litecoin, Nexo, and StormX.

Prior to this, as part of the executive leadership team at a boutique consulting firm, he helped grow the company from a handful of employees to over 50 and revenues by over 10X by delivering projects and programs at multiple Fortune 500 companies. ​He also started and grew a change management practice by developing a unique methodology for understanding audiences and efficiently achieving the adoption of new technologies, and launched a corporate social responsibility communications practice.

Jason and Brandon have worked together in a professional capacity for over 10 years. As co-founder and COO of Formless, Jason is responsible for the operations, legal, and marketing functions, as well as go-to-market planning, execution, and fundraising strategy. Jason brings a strategic mindset, cross-domain expertise, years of experience and research in the crypto/blockchain/Web3 space, and a passion for growing technologies that value distributed ownership, data privacy, and permissionless access.

BIXIA MAC

CO-FOUNDER & CFO

SHE

Bixia is an economist and rigorous finance professional based in Boston with over ten years of experience in traditional finance where she’s held roles in wealth management at institutions such as Morgan Stanley, E*TRADE, and Fidelity Investments. She is a Series-7 licensed qualified General Securities Representative.

As co-founder and CFO of Formless, Bixia is responsible for all financial planning, capital efficiency, payroll, and technical infrastructure cost management. In addition to her experience in the traditional finance world, Bixia was an early adopter of distributed ledger technology, investing in and utilizing decentralized finance products long before they came widely known. Bixia is also extremely active in women-led Web3 projects, continuously advocating for equity in the space.

Bixia brings a unique understanding of the intersections of traditional finance and blockchain technology which she uses to hold Formless to the highest standards.

JUSTIN ZUBRICK

CO-FOUNDER & CBO

HE

Justin is an enterprise software solutions professional based in Leesburg, VA with over 15 years of experience in enterprise software sales and partnership success. He is a graduate of Old Dominion University, with a B.S. in Business Management. Justin has successfully led in the development and delivery of complex technology solutions such as cloud-based Enterprise Resource Planning and Enterprise Data Warehouse systems within large client organizations. Justin's career focus has been to creatively pull together technology partners and service consultants with end client stakeholders to push technology integration projects to successful completion.

In 2020, during the onset of the COVID pandemic, Justin and his consulting team led an initiative in partnership with the School District of Philadelphia to roll out and support over 100,000 Chromebook laptops provided to every student within Philadelphia within 30 days. As a co-founder of Formless and in the role of Chief Business Officer (CBO), Justin is responsible for establishing and managing partnerships with content distributors, consumer-facing application products, and builders. Justin is the "voice of the partner" and is laser-focused on driving successful business innovation through partnerships.

In addition to his experience in enterprise software sales, Justin is deeply passionate about music and music production. Justin has produced on multiple albums, is an accomplished violinist, and proudly remembers being the first person in his high school to use Napster. Justin's unique intersection of musical talent and business partnership expertise gives him the edge in managing stakeholder relationships across the industry.

RASHAAD BRYANT

CPO

HE

Rashaad is an accomplished human resources and business strategy professional based in Boston with a proven track record of developing and implementing innovative business solutions and people strategies at several global corporations including Adidas, Reebok, and currently Takeda Pharmaceutical Company. While at Adidas he helped to launch the company's first global Diversity, Equity, and Inclusion (DEI) strategy. He is also recognized as a Certified Professional by the Society for Human Resources Management (SHRM).

In his role as Chief People Officer (CPO), Rashaad is responsible for developing and executing human resource strategy in support of the overall mission and strategic direction of the organization, specifically in the areas of talent management, organizational and performance management, leadership development, and compensation. Rashaad works directly with the CEO on high-level business strategy as it relates to building external and internal employer branding.

Rashaad's passion for HR stems from an affinity to help others reach their full potential. His deep understanding of creative culture and its intersection with excellence in HR strategy positions him to uniquely identify and build meaningful relationships with multidisciplinary talent pools including engineers, designers, creatives, and business leaders.

JOHN MORGAN

HEAD OF A&R

HE

John is an entertainment management professional based in Los Angeles and the "voice of the artist" at Formless. He is a graduate of Johnson and  Wales University, with a B.S. in entertainment management, and over 10 years of experience managing independent artists and as a project manager at music technology companies such as WAV Media.

During his time at WAV, John directly supported the execution of livestream events for Kanye West and Kid Cudi’s “Kids See Ghost” album release. He has tour managed across 25+ cities domestically and internationally. John was also part of a small elite team that produced activations for Rolling Stone and Lucky Brand at Coachella in 2022.

As a co-founder of Formless and Head of Artist Relations, John is a strategic liaison with the creative community––responsible for identifying and connecting with talent, onboarding them into products and services, and acting as a trusted advocate for their feedback, ideas, and concerns. John excels at translating highly technical concepts into manageable and understandable packages of information that resonate deeply with artists.

BRANDON TORY
THORPE

FOUNDER & CEO

HE

Brandon is a visionary technology leader based in Boston that founded Formless with the belief that music, art, and technology are one and the same. In his previous role as a Staff Engineer at Google AI, Brandon led a team of engineers at the intersection of Research and Machine Intelligence (RMI) and Search supporting billions of dollars in revenue-generating launches of state-of-the-art Natural Language Processing used in products like Google Search and Assistant.

Prior to Google, he was a Senior Engineer at Apple in Cupertino working on multiple releases of iOS during the company's historic rise to a $1 trillion valuation. A self-taught coder at the age of 13, Brandon began his professional career in technology at Teradyne Inc., working on device drivers for mission-critical Military and Aeronautical hardware. In the music industry, Brandon has worked with industry legends such as Timbaland and Dallas Austin (Grammy Award Winner and SongWriters Hall of Fame), produced three industry-acclaimed music projects, and was nominated for New Artist of the Year by the Boston Music Awards.

Brandon's story as both a signed artist and engineer at the highest levels of big tech has led to his unique insight into the future that’s emerging at the intersections of technology, culture, and creativity. With a focus on delivery through engineering discipline, bold creativity, and a commitment to Formless's core values, Brandon leverages a rare combination of visionary ideas, technical expertise, leadership abilities, and business acumen across domains that set the Company’s foundation and direction. 

JASON MARTIN

CO-FOUNDER & COO

HE

Jason is a consummate business management professional based in Atlanta with over two decades of experience leading teams in business operations and management, communications, and product marketing at companies ranging from technology start-ups to national brands. Jason holds an MBA from Georgia Tech, and was most recently in a product marketing leadership role at Unbanked where he helped enable crypto payment rails via white-label debit cards for partners including Litecoin, Nexo, and StormX.

Prior to this, as part of the executive leadership team at a boutique consulting firm, he helped grow the company from a handful of employees to over 50 and revenues by over 10X by delivering projects and programs at multiple Fortune 500 companies. ​He also started and grew a change management practice by developing a unique methodology for understanding audiences and efficiently achieving the adoption of new technologies, and launched a corporate social responsibility communications practice.

Jason and Brandon have worked together in a professional capacity for over 10 years. As co-founder and COO of Formless, Jason is responsible for the operations, legal, and marketing functions, as well as go-to-market planning, execution, and fundraising strategy. Jason brings a strategic mindset, cross-domain expertise, years of experience and research in the crypto/blockchain/Web3 space, and a passion for growing technologies that value distributed ownership, data privacy, and permissionless access.

BIXIA MAC

CO-FOUNDER & 
CFO

SHE

Bixia is an economist and rigorous finance professional based in Boston with over ten years of experience in traditional finance where she’s held roles in wealth management at institutions such as Morgan Stanley, E*TRADE, and Fidelity Investments. She is a Series-7 licensed qualified General Securities Representative.

As co-founder and CFO of Formless, Bixia is responsible for all financial planning, capital efficiency, payroll, and technical infrastructure cost management. In addition to her experience in the traditional finance world, Bixia was an early adopter of distributed ledger technology, investing in and utilizing decentralized finance products long before they came widely known. Bixia is also extremely active in women-led Web3 projects, continuously advocating for equity in the space.

Bixia brings a unique understanding of the intersections of traditional finance and blockchain technology which she uses to hold Formless to the highest standards.

JUSTIN ZUBRICK

CO-FOUNDER & CBO

HE

Justin is an enterprise software solutions professional based in Leesburg, VA with over 15 years of experience in enterprise software sales and partnership success. He is a graduate of Old Dominion University, with a B.S. in Business Management. Justin has successfully led in the development and delivery of complex technology solutions such as cloud-based Enterprise Resource Planning and Enterprise Data Warehouse systems within large client organizations. Justin's career focus has been to creatively pull together technology partners and service consultants with end client stakeholders to push technology integration projects to successful completion.

In 2020, during the onset of the COVID pandemic, Justin and his consulting team led an initiative in partnership with the School District of Philadelphia to roll out and support over 100,000 Chromebook laptops provided to every student within Philadelphia within 30 days. As a co-founder of Formless and in the role of Chief Business Officer (CBO), Justin is responsible for establishing and managing partnerships with content distributors, consumer-facing application products, and builders. Justin is the "voice of the partner" and is laser-focused on driving successful business innovation through partnerships.

In addition to his experience in enterprise software sales, Justin is deeply passionate about music and music production. Justin has produced on multiple albums, is an accomplished violinist, and proudly remembers being the first person in his high school to use Napster. Justin's unique intersection of musical talent and business partnership expertise gives him the edge in managing stakeholder relationships across the industry.

RASHAAD BRYANT

CPO

HE

Rashaad is an accomplished human resources and business strategy professional based in Boston with a proven track record of developing and implementing innovative business solutions and people strategies at several global corporations including Adidas, Reebok, and currently Takeda Pharmaceutical Company. While at Adidas he helped to launch the company's first global Diversity, Equity, and Inclusion (DEI) strategy. He is also recognized as a Certified Professional by the Society for Human Resources Management (SHRM).

In his role as Chief People Officer (CPO), Rashaad is responsible for developing and executing human resource strategy in support of the overall mission and strategic direction of the organization, specifically in the areas of talent management, organizational and performance management, leadership development, and compensation. Rashaad works directly with the CEO on high-level business strategy as it relates to building external and internal employer branding.

Rashaad's passion for HR stems from an affinity to help others reach their full potential. His deep understanding of creative culture and its intersection with excellence in HR strategy positions him to uniquely identify and build meaningful relationships with multidisciplinary talent pools including engineers, designers, creatives, and business leaders.

JOHN MORGAN

CO-FOUNDER & 
HEAD OF A&R

HE

John is an entertainment management professional based in Los Angeles and the "voice of the artist" at Formless. He is a graduate of Johnson and  Wales University, with a B.S. in entertainment management, and over 10 years of experience managing independent artists and as a project manager at music technology companies such as WAV Media.

During his time at WAV, John directly supported the execution of livestream events for Kanye West and Kid Cudi’s “Kids See Ghost” album release. He has tour managed across 25+ cities domestically and internationally. John was also part of a small elite team that produced activations for Rolling Stone and Lucky Brand at Coachella in 2022.

As a co-founder of Formless and Head of Artist Relations, John is a strategic liaison with the creative community––responsible for identifying and connecting with talent, onboarding them into products and services, and acting as a trusted advocate for their feedback, ideas, and concerns. John excels at translating highly technical concepts into manageable and understandable packages of information that resonate deeply with artists.